Sam decided that just won't do. He assembled a team of colleagues, volunteers from GE, experts from a children's museum, doctors, and hospital staff. Together, they developed the first prototype of a special scanner that gives children the feeling of a real adventure during the procedure.
They transformed the MRI room into an adventurous environment with bright graphics and interactive elements.
They reimagined the MRI machine as a spaceship so that kids could imagine themselves as astronaut heroes on thrilling missions during the scan.
Through empathetic design, the room ceased to be a cold and intimidating space. Instead, children eagerly prepared for the procedure because the environment itself sparked their curiosity and imagination.
