MY PROCESS
Philosophy and Approach.
I follow a Human Centered design approach and work closely and collaboratively with stakeholders, go through rapid cycles of work, feedback, refinement and validation, so that the team can deliver a useful, usable and successful experience for users and in turn a return on investment for business. The approach is completed in 4 key phases:
Phase 1. Discovery
Phase 2. Definition & Ideation
Phase 3. Prototyping & Usability Testing
Phase 4. Design implementation support & Improvements
In this section will show you the sequence of steps I usually take in a small scale that helps me to focus on meeting business goals of my clients, defining and satisfying end- users needs and at the same time making sure the solutions are technologically feasible.


Design Thinking Workshops
During the workshops, I help you identify user differences, understand how your product or service fits into their lives, and how they interact with it. I also help you recognize any user obstacles and generate ideas for overcoming them. The process ensures you validate your ideas with real users to make sure they are successful.




